Blog

New year, new you, new job

If you made a big, career-related New Year’s resolution this year, we’re betting it’s one of three things: finding a new job, getting a big promotion at your current company, or finally venturing out on your own. Today, we’re focusing on landing that fabulous new gig. And in addition to all of the Job Search Month stuff we have coming

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Front Office Training – 7 Steps To A Positive First Impression

The front office is often a patient’s first glimpse into the workings of a practice and if a patient has a positive experience with your front office staff, it sets the stage for a positive experience overall. As with any business, effective communication in the medical aesthetic office is key. The first interaction you have with potential patients is often a

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The Right Way To Calculate Marketing ROI

By Daniel Kehrer Today, accountability in marketing amounts to table stakes. Companies expect CMOs and other marketing leaders to provide quantifiable evidence (not squishy metrics such as views and eyeballs) that marketing investments are contributing to real business outcomes. In the quest for quant-based proof, one of the most popular metrics for marketers to invoke is ROI – or, more precisely, marketing ROI

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Tips on Hiring, Training, and Interacting with Practice Employees

BY: HEIDI WALDORF, MD via Modern Aesthetics The saying, “It takes a village,” applies rather well to growing and maintaining a successful aesthetic practice. Although as physicians, we are the raison d’etre bringing patients in the door, our staff can determine if those patients will ever return. Our name may be on the sign outside, but without schedulers, receptionists, nurses,

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Growing Your Aesthetic Practice

By Osnat Philipp ver the past decade, competition for aesthetic patients has increased. This makes building a successful aesthetic practice or growing your aesthetic business challenging. We put together a few tips to help stand out amongst competition, increase your patient base and build and grow your practice successfully. 1. Offer your patients a one-stop shop for their aesthetic needs Patients

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Fashionable Job Interview Outfits for Women

BY ALISON DOYLE via The Balance Careers Long gone are the days when women’s interview attire included boxy blazers, straight-leg pants, and dowdy pumps. In this day and age, the working world has welcomed a more modern look – and in many cases, dressing to impress can be key to securing the job. Although that’s not to say you have to be

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Top 10 Tips for Writing a Winning Resume

Written by ResumeCoach Getting a new job a can be a long process and there are many stages and they are all important and need careful consideration. Writing an effective resume is the first step and it’s crucial to get it right to secure an interview. Writing a resume is a minefield, hirers judge them in a matter of seconds and are quick to

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