The Right Way To Calculate Marketing ROI

By Daniel Kehrer Today, accountability in marketing amounts to table stakes. Companies expect CMOs and other marketing leaders to provide quantifiable evidence (not squishy metrics such as views and eyeballs) that marketing investments are contributing to real business outcomes. In the quest for quant-based proof, one of the most popular metrics for marketers to invoke is ROI – or, more precisely, marketing ROI

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Growing Your Aesthetic Practice

By Osnat Philipp ver the past decade, competition for aesthetic patients has increased. This makes building a successful aesthetic practice or growing your aesthetic business challenging. We put together a few tips to help stand out amongst competition, increase your patient base and build and grow your practice successfully. 1. Offer your patients a one-stop shop for their aesthetic needs Patients

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